# MicroInfluencer

MicroInfluencer is an AI-powered creator discovery platform for influencer marketing. It helps brands and agencies find vetted TikTok and Instagram microinfluencers in specific niches, compare them using deep analytics, and shortlist the best fits for campaigns.

Tagline: Find microinfluencers for your next campaign with one prompt.

## What the product is

MicroInfluencer combines AI-assisted search with a curated, manually reviewed creator index. Users describe their brand, product, or campaign in plain English; the product maps that brief to relevant niches and surfaces matching creators with performance data—not just follower counts.

The platform is built for discovery and analysis. It does not broker deals, negotiate on your behalf, or message creators for you. You find and evaluate creators in MicroInfluencer, then reach out directly on your own terms.

Creators do not sign up to be listed. MicroInfluencer indexes and reviews creators from the niches it covers; outreach is always initiated by the brand or agency using the tool.

## Who it is for

- Brand and growth teams running influencer campaigns
- Agencies sourcing microinfluencers for clients
- Founders and marketers who need niche-specific creators, not generic influencer lists

MicroInfluencer is not a general-purpose influencer database focused on follower count alone. It is purpose-built for microinfluencers: smaller, niche creators who tend to be more trusted by their audience and often deliver better ROI than large creators.

## Key capabilities

AI-powered discovery
Describe your product or brand in a text prompt. AI identifies the most relevant niche creators for your campaign without endless manual scrolling.

Advanced filtering
Refine results by engagement, audience size, view-to-follow ratio, and other signals to align creators with your brand.

Deep analytics
View engagement rates, view-to-follow ratios, niche match scores, recency signals, and related metrics to compare creators on real impact—not vanity metrics.

Granular niche search
Browse and search across tracked niches with precision filters.

Shortlist creators
Save and organize top picks for future campaigns and team review before outreach.

Email alerts (coming soon)
Notifications when new creators join your niche or when performance metrics change.

Export creator data to CSV (coming soon, Pro tier)

## How it works

1. Tell us about your business during onboarding.
2. Run an AI search from a text prompt, or browse niches manually.
3. Review creators with analytics and niche match scores.
4. Shortlist your top picks and reach out directly.

## Creator index and quality

- 10,000+ niche creators with advanced stats in the index
- 1,000+ specific niches tracked
- All creators are manually reviewed before indexing
- The index excludes brand accounts, faceless AI creators, and inappropriate or off-topic content
- Launch coverage focuses on technology and fitness industries, with expansion planned

## Why microinfluencers

Smaller, niche creators are more trusted by their audience and often represent better ROI than large creators. MicroInfluencer is optimized for ultra-specific niches, manual verification, and advanced engagement metrics—areas where marketing agencies, manual research, and generic influencer databases are typically slower, broader, or shallower.

Typical comparison (from product positioning):
- Time to find creators: minutes (vs days for agencies or manual effort)
- Niche specificity: ultra-specific (vs broad categories elsewhere)
- Creator verification: manually reviewed
- Analytics: advanced engagement metrics
- AI-powered matching: yes
- Pro pricing: $9.99/month (vs thousands for agencies or hundreds for generic databases)

## Pricing

Free (forever)
- Search creators in your niche
- AI-powered search limited to 5 searches total
- 20 creator advanced analytics credits
- No card required to start

Pro Monthly ($9.99/month)
- Unlimited AI-assisted searches monthly (subject to fair use)
- Unlimited creator advanced analytics credits
- Advanced creator analytics and shortlisting
- Email alerts and CSV export (coming soon)

Free tier lets you try core Pro-style features with limits. Pro does not include a separate free trial; unsatisfied Pro subscribers can contact support.

## What MicroInfluencer is not

- Not an influencer marketplace or outreach agency
- Not a tool where creators opt in or manage profiles on your behalf
- Not focused on mega-influencers or follower count alone

## Contact and links

Website: https://microinfluencer.club
Support: cameron@microinfluencer.club

Public pages: / (home), /about, /pricing, /faq
App (signed in): /browse (discover creators), /shortlist (favourited creators)