# MicroInfluencer

MicroInfluencer is the company. Creator Discovery Agent is the product.

MicroInfluencer helps in-house marketers and agencies discover TikTok and Instagram microinfluencers from a plain-English campaign brief. Creator Discovery Agent runs live AI search, ranks creators by campaign fit, and supports shortlisting so you can reach out yourself.

Website: https://microinfluencer.club
Support: cameron@microinfluencer.club

Tagline: Find microinfluencers for your next campaign with one prompt.

## Product summary

Creator Discovery Agent is the core product of MicroInfluencer: an AI workflow for campaign-based creator discovery.

1. The user describes their product, audience, goals, and preferred creator style in plain English.
2. They choose TikTok or Instagram (one platform per search).
3. The agent generates keyword searches, searches the platform live, and scores creators for campaign fit with AI.
4. Results include ranked matches with performance signals (followers, engagement, view-to-follow ratio, fit rationale) so users can shortlist and contact creators themselves.

Key differentiator: live search from your brief, plus AI campaign-fit scoring. Not a static niche database and not a marketplace.

MicroInfluencer is a discovery and analytics tool. It does not message creators, broker deals, or run outreach for you. You own the relationship from first DM onward. Creators do not sign up to be listed; brands and agencies initiate contact directly.

## Who it is for

- In-house brand and growth marketers running influencer or UGC-style campaigns
- Agencies sourcing microinfluencers and UGC creators for clients
- Founders and marketers who need creators matched to a specific brief, not a mega-influencer list or a filter-only database

## Core capabilities

Creator Discovery Agent
- Brief-based discovery instead of browsing a fixed niche index
- Live search on TikTok or Instagram
- AI keyword generation from the campaign description
- AI campaign-fit scoring and match explanations
- Configurable search depth (keyword searches per run; Free capped at 3, Pro up to 15)

Creator analytics
- Engagement, view-to-follow ratio, view rate, topics, and related performance signals
- Free plan includes a limited number of advanced analytics reports; Pro is unlimited

Shortlist and tracking (Pro)
- Save creators from agent results
- Revisit profiles and monitor performance over time instead of relying on spreadsheets

Roadmap (not available yet)
- CSV export
- New creator alerts
- Performance change alerts

## How it works

1. Sign up and complete a short onboarding brief about your business.
2. Open Creator Discovery Agent at /agent.
3. Describe the campaign, pick TikTok or Instagram, and set search depth.
4. Review ranked creators with analytics and fit rationale.
5. Shortlist strong fits (track on Pro) and contact creators yourself.

## Platforms

- TikTok
- Instagram
- One platform per Creator Discovery Agent run

## Pricing

Free
- 1 Creator Discovery Agent search per month
- Up to 3 keyword searches per agent run
- 20 advanced creator analytics reports
- No credit card required

Pro Monthly - $9.99/month
- Unlimited Creator Discovery Agent searches (fair use)
- Deeper keyword discovery (up to 15 keyword searches per run)
- Unlimited advanced analytics reports
- Track unlimited creators and monitor performance over time

Pro Annual - $99.99/year
- Same Pro features as monthly
- Equivalent to about $8.33/month (2 months free vs paying monthly)

There is no separate Pro free trial. Free includes limited agent and analytics usage. Monthly plans can be cancelled anytime; annual plans cover the prepaid year.

## Positioning vs alternatives

Compared with manual research and generic creator databases:

- How you search: live TikTok or Instagram search from a campaign brief, not hashtag scrolling or filtering a static index
- How creators are ranked: AI campaign-fit score and rationale, not follower count alone
- Signal depth: engagement, view-to-follow, and fit context alongside profile basics
- Speed to a shortlist: minutes for a first pass instead of hours to days of manual work
- Who does outreach: you. MicroInfluencer stops at discovery and shortlist

MicroInfluencer is purpose-built for microinfluencers (smaller, niche creators with stronger audience trust and often better ROI than large creators).

## What MicroInfluencer is not

- Not an influencer marketplace
- Not an outreach or deal-brokering agency
- Not a creator opt-in network
- Not a mega-influencer or follower-count-first database
- Not a tool that contacts creators for you

## Public pages

- / — homepage
- /about
- /pricing
- /faq
- /how-it-works
- /how-to-discover-creators-using-creator-discovery-agent - Creator Discovery Agent guide
- /creator-partnership-guide
- /ugc-creators-vs-influencers
- /marketing-agencies - influencer and UGC shortlists for marketing agencies
- /technology-influencers
- /fashion-influencers
- /fitness-influencers
- /health-wellness-influencers

## Signed-in app routes

- /agent — Creator Discovery Agent
- /tracked-creators — saved creators (Pro)
- /onboarding — first-run business brief
- /pricing — plans and upgrade