Guides
Short reads on briefs, discovery, first contact, and rates. Written for marketers who do their own outreach.
How to find micro influencers on TikTok and Instagram
Cameron Blackwood
How to find micro influencers on TikTok and Instagram: platform search, competitor tags, niche directories, and a live campaign-brief search. No card required.
How to measure influencer marketing ROI
Cameron Blackwood
A setup you can run on a first micro-influencer campaign. Unique links and codes, what counts as return, and how to use CPM and CPE so a quote is not a guess.
Influencer marketing for small business
Cameron Blackwood
A first micro-influencer campaign you can run without an agency. Budget, brief, shortlist, and outreach. Built for owners who will DM creators themselves.
Influencer marketing for your startup
Cameron Blackwood
How to run influencer marketing for your startup. One platform, micros, a brief, and a test you can measure. Not a list of influencer-marketing companies.
What is a micro influencer?
Cameron Blackwood
A practical definition for brands. Follower ranges vs nano and macro, what micros actually do on TikTok and Instagram, and how to tell if one is worth hiring.
SideShift vs Microinfluencer in 2026
Cameron Blackwood
SideShift is a UGC campaign platform from $299 a month with applications, contracts, and payouts. Microinfluencer is a $9.99 TikTok and Instagram discovery tool. You find people, then you hire them yourself.
How to contact micro-influencers (email and DM)
Cameron Blackwood
First-message templates for TikTok and Instagram micro-influencers. When to DM vs email, what to include, one follow-up, and what to skip so you get a reply.
How to vet micro-influencers before you hire them
Cameron Blackwood
Public-profile checks for TikTok and Instagram micros. Views vs followers, view-based engagement, comments, activity, and brand safety. What you cannot see without Insights.
Collabstr vs Microinfluencer in 2026
Cameron Blackwood
Collabstr is a creator marketplace with escrow and listed packages. Microinfluencer is a $9.99 TikTok and Instagram discovery tool. You find people, then you hire them yourself.
Heepsy vs Microinfluencer in 2026
Cameron Blackwood
Heepsy is a creator database with filters, authenticity checks, and YouTube and LinkedIn, from $69 a month. Microinfluencer is a $9.99 TikTok and Instagram brief search with unlimited tracking on Pro.
How much to pay micro-influencers on TikTok and Instagram
Cameron Blackwood
2026 rate ranges for 10k to 100k creators, what usage rights add, and how to sanity-check a quote with CPM and engagement instead of follower count alone.
How to write an influencer brief
Cameron Blackwood
What to put in an influencer brief for discovery and for outreach. A short example you can paste, plus the fields that actually change the shortlist.
Modash alternatives in 2026
Cameron Blackwood
Cheaper ways to find TikTok and Instagram creators if Modash's $199 a month and tracking caps are more than you need. Covers Microinfluencer, Heepsy, Collabstr, HypeAuditor, and Grin.
Modash vs Microinfluencer in 2026
Cameron Blackwood
Modash is a full influencer OS from $199 a month with caps on tracked creators. Microinfluencer is a lighter TikTok and Instagram discovery tool at $9.99 a month, with unlimited tracking on Pro.