How to write a creator campaign brief on Microinfluencer

A vague brief produces vague creator matches. Write the campaign the way you would explain it to a freelancer who has never heard of your brand.

What to include

Cover these in a few sentences, not a deck:

• Product. What you sell and the one outcome it is for.
• Audience. Who you want to reach, in their words if you can.
• Creator style. Talking-head tutorial, unboxing, fit check, UGC-for-ads, and so on.
• Deliverable. One TikTok, a 15-second hook, a 3-reel set, or usage rights only.
• Constraints. Platform, region, follower range, and anything you will not work with.

Creator Discovery Agent turns that text into live TikTok or Instagram search. The more concrete the brief, the more useful the campaign-fit scores.

A brief that works

We sell a lightweight running shoe for people training for their first 10K. We want TikTok creators who already post easy training plans, gear checks, or race-week routines. Deliverable: one 20-30 second video showing the shoe on a real run, plus usage rights for paid social for 90 days. US or UK, English, roughly 5k-80k followers.

That is enough to search. You can add brand-safety notes after, once you are looking at a shortlist.

What to skip

Do not lead with budget, hashtag dumps, or "we want influencers." Those do not help ranking. Save rates and contracts for outreach after you have a list of people who already make the content you need.

When the brief is ready, run a search and browse niche directories if you want a starting point in a specific category.