Modash vs Microinfluencer in 2026

TL;DR. Modash is a full influencer operating system: discovery, CRM, inbox, Shopify gifting, payments, and campaign reporting, priced from $199 a month with monthly caps on profile views, email unlocks, and tracked creators. Microinfluencer is a lighter discovery and analytics tool. You write a campaign brief, Creator Discovery Agent searches TikTok or Instagram live, and Pro lets you track unlimited creators for $9.99 a month. Pick Modash if you need the whole program in one product. Pick Microinfluencer if you want a cheaper shortlist and you already do outreach yourself.

Prices below are as listed on Modash pricing and Microinfluencer pricing in August 2026.

At a glance

Pricing

Modash prices usage, not just seats. Essentials is listed at $199/month ($2,388/year) for campaigns with up to 100 creators: 2 team members, 300 opened profiles a month, 150 email unlocks or exports, and 100 tracked creators. Performance is $499/month ($5,988/year) for 5 seats, 800 profile opens, 400 email unlocks, and 250 tracked creators. Enterprise starts at $14,700/year. Go over a cap and you upgrade. Payments and affiliates add a 5% fee after a yearly payout allowance.

Microinfluencer Pro is $9.99/month or $99.99/year. That includes unlimited Creator Discovery Agent searches (fair use), unlimited username analyses, unlimited analytics reports, and unlimited tracked creators. Free is $0 with one agent search a month. There is no 14-day “full product” trial because Free is the trial.

For one person who wants a watchlist of more than 100 creators, Essentials already costs about 20 times Pro monthly, and still caps tracking at 100. Annual Pro is $99.99 against $2,388 for Essentials.

Discovery

Modash is a database product. You search 380M+ Instagram, TikTok, and YouTube profiles with filters, AI search, lookalikes, audience demographics, and past brand collabs. Opening a full profile counts against a monthly quota.

Microinfluencer does not keep a giant static index as the product. You describe the campaign, pick TikTok or Instagram, and Creator Discovery Agent generates keyword searches, pulls live matches, and ranks them with an AI campaign-fit score.

If you need YouTube, audience location splits, or lookalikes from a 380M index, Modash is stronger. If you want a shortlist from a brief in minutes, Microinfluencer is the lighter path.

Tracking

This is the gap that shows up first as a list grows.

On Modash, “tracked creators” is a plan limit: 10 on the trial, 100 on Essentials, 250 on Performance. You can rotate people on and off, but you cannot keep an open-ended roster on those plans.

On Microinfluencer Pro, tracking is included without a creator cap. Save people from agent results, keep profile stats in one place, and come back later instead of dumping handles into a spreadsheet. Tracking here means monitoring performance over time, not collecting every sponsored post across platforms or firing missed-hashtag alerts. Those campaign-ops features are what Modash sells in Track.

What each product is not

Modash is not cheap, and it is not “unlimited” on the plans most people start with. Profile opens, email unlocks, and tracked creators all meter.

Microinfluencer is not a CRM, inbox, payments rail, or Shopify gifting tool. It does not unlock creator emails as a metered feature, export CSV yet, or message anyone for you. If you need one system for discovery through payout, you will outgrow it.

Who should use which

Choose Modash if you have a team, a Shopify store, and a program that needs shared inbox, gifting, affiliates, and creator payouts in one place, and $199+ a month is acceptable.

Choose Microinfluencer if you are a founder, in-house marketer, or agency sourcing TikTok and Instagram micro-influencers, you already email or DM people yourself, and you want unlimited tracking without paying enterprise-software prices.

You can start on Free and upgrade when you need more searches and an unlimited watchlist. See current plans for limits.